With so much interest in how social networks work, one begins to wonder when there is advertising potential within these social networks?
I’ve been seeing social media for some time now. Dig up extra resources on an affiliated wiki by visiting www.bevnet.com/supplierfinder/bulletproof-digital-inc. In fact I am a part of various social network web sites including http://www.myspace.com/ and https://www.linkedin.com only…
There has been a virtual explosion of social networking internet sites previously few years. Even the big players like Google, Yahoo and MSN are becoming into it.
With therefore much curiosity about how social networks function, one begins to wonder if there is marketing potential within these social networks?
I’ve been seeing social network for a while now. In reality I am an associate of numerous social networking web sites including http://www.myspace.com/ and https://www.linkedin.com simply to name two.
I joined partly because I wanted to see what these were, but moreover to see what impact social networking would have on SEM in the coming years.
I’ve been a member of numerous services for some time and the reach these sites have is outstanding.
For example, from my LinkedIn network of seven people I have an extended network of over 12,600 people.
Imagine that – I’m just a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch on TV to work I could give for them.
Through my connections and their connections, I am attached to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what marketing possibilities exist for Social Media?
Well, let’s examine MySpace.
MySpace is one of the prime sites on the Web today. It racked up 9.4 billion page-views in August 2005 (over Google) and new users are signing up in a rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year old would go to manage their electronic life. For fresh information, consider checking out: click here for. It allows users to publish photographs of themselves and their friends, produce a website, record a common bands, view and share videos, suggest things to do and lists a couple of people they consider friends. It’s on this ‘Friends List’ where most of the possibilities lie.
All thirty million plus customers of MySpace have a friends site that lists people that person considers their friend. This can be a set of people that they’re interested in hearing from on a normal basis, as well as speaking with and about. After you put somebody as your friend they can send you messages, comment on your photographs, read your sites, as well as leave messages that you can then tell others. This is the opportunity for immediate feedback about you.
The capability to add friends to your site is crucial for marketing to MySpace people. In accordance with Courtney Holt, head of new media and strategic advertising at Interscope Records, ‘This technology is growing up without having ever watched programmed media. ‘They don’t think in terms of the record, and they don’t think in terms of the TV schedule. They think with regards to TiVo, P2P, AOL, and naturally MySpace.
You can see how this could develop.
Let us say you develop a MySpace account to speak about your service or product. You website about this and search for others that could share your interests.
You then invite them to be your friend. When they develop into a friend you start your ‘comfortable offer’ begging your product to them.
As they grow to understand it, they begin blogging and discussing it. Soon hundreds or even thousand of individuals are referring to you and your product or service.
Don’t think this can work?
Allow me to give some situations to you. There are lots of groups who’ve gotten their start MySpace. Simply by hosting a number of their music on line and blogging about them-selves they developed a following. Soon they had report deals and contracts prearranged.
Of course to make use of ser-vices like MySpace you need to get anything this target audience needs. If you do not then you probably should not put a lot of energy into MySpace.
But that does not mean other social media opportunities ought to be ignored. Linked-in is more of a specialist introduction service, as i mentioned above. If your service or product fits here then by all means investigate it more. Dig up further on our partner essay – Click here: www.linkedin.com/company/bulletproofdigital/.
And you’ll find the others as well. Services such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
If you have ever wondered what other online possibilities might be on the market, consider social networking. Maybe it’s the next great internet marketing channel..